Your timber frame company is constantly growing and changing, just like the industry itself. The dynamics of your business are exactly why you need a relevant and dynamic website.
A website helps people find vital information related to your timber frame company:
your photos, what services you offer, how to contact you and examples of your work. Your website allows you to build your customer base and is vital to your success by attracting new clients. In order to really make your timber frame business boom, there are some essential elements your website must feature. Here’s a look at the seven elements your website must have to ensure success.
When you consider the fact that 50%+ of your visitors are searching from a mobile device, it’s easy to see that you could be missing out on a ton of business if you don’t have a website that is optimized for your timber frame company.
So your site needs to be mobile-friendly. The text needs to be easily read on mobile devices. Mobile users need to be able to easily access pages. Your website also needs to load quickly on mobile devices.
Your customers are mobile, optimizing your website for mobile devices should be a no-brainer.
When it comes to mobile website design, the industry best practice is known as “responsive web design.” That means you have a single website that scales and adapts to fit any device and any screen size.
- Name, Address and Phone Number (NAP)
It is a best practice that you display your company’s name, address, and phone number in the footer of your website if you don’t already. It’s the best practice when it comes to user experience, for one thing—but it’s also critical for Local SEO purposes.
Why? Because search engines like Google take that data into account when they’re deciding which companies to show for geo-targeted searches (example: “Timber Frame Companies in MA”)—and you want your company to show up.
You absolutely need the following on your website for NAP purposes:
– Your company’s full name – Use Timber Frame HQ rather than just TFHQ, even if your business is known casually around your community as the latter.
– Your company’s full address – Decide if you’re going to write out your street address as 123 Example Street, 123 Example St, or 123 Example St. on your site. Whether you choose to use the full word or the abbreviation, make sure you stick to it when creating social media or directory profiles as well so you’re consistent across the board more on that later.
– Your company’s phone number – Just like with your address, there are a few different ways to write your phone number. The thing to remember is that it is important to use the same format every time you put your phone number anywhere on the web.
These tips may sound like common sense, but you’d be shocked at how many companies out there have varied address information, conflicting phone numbers, and even multiple names floating around the internet.
- Photos and plans of your work
You’ve heard the saying, “A picture is worth a thousand words,” right?
Well, in regards to your website, these words really ring true. When you feature pictures of your work and your happy customers, the new potential clients will be able to easily see just how awesome your work really is.
Most often these are divided up into different categories like Homes, Porches, Commerical, etc. You get the picture.
People rely on testimonials more and more before they make purchases, and you are no exception. That’s why reviews are an essential ingredient of a successful company website.
Your customers are looking to see what people who have worked with you in the past have to say about your work. Feature the best testimonials on your website in a place that is easy to find so new visitors can see why your most loyal customers got out of working with you.
- Social Media
There’s no question about it—sites like Facebook, Linkedin, Pinterest, and Instagram have become integral marketing components to everyone in the construction industry. These social media giants help to spread the word about your business and attract an even larger customer base.
It’s important to have an active social media presence, but you should also be sure to link your website to your social media sites. Integrate Facebook and Instagram and the other major social media platforms on your site. This will allow you existing and future clients to see what you are up to and gain their trust, this is called social proof.
Don’t forget to link your website to social media profiles.
- Tell Your Story
The best marketing is storytelling. Whether you’re writing a post for Facebook or a landing page for a new service try and tell a story rather than simply trying to sell and push your services on readers. People are now so used to advertising in their everyday lives that they easily tune it out. A story is the opposite and people tend to tune in.
It comes down to how our brains process information. A list of dry information merely activates the language processing parts of our brain. A story, with its rich imagery and description, affects more parts of the brain.
A dreary site with some contact details, stock photos and some bland facts about your company won’t have this sort of effect. And what’s more, you’re competing with the ever-changing world of the web. This is where people come for fun as well as services and their shortened attention spans crave engagement and entertainment. On top of that, you’re up against timber framers who are selling similar services and products as you. It’s the story that will make you stand out.
Don’t forget to tell your customers’ stories too, everyone likes to be part of a story and you’ll find that many of your customers are happy to let others know how they’ve engaged with your company. Make them shine via customer success stories or in-depth case studies. These stories create a human interest element and help to make a connection with other customers.
- Analytics and Tracking
Web site traffic tracking and monitoring are very vital to your success. There is no better way to determine who much web traffic you’re getting than to track it. You can use free a free tool like Google Analytics and it is easy to have your developer install the tracking code.
A couple of benefits are:
– See where your traffic is coming from – You’ll be able to know where and how the traffic is coming. Some traffic comes via search engines, while others are from blog comments and direct traffic. What percentage of this traffic is bigger?
If it’s search engine traffic, that’s good. Spend most of your time optimizing your web pages to rank higher on Google homepage and your traffic will boost.
– Increase Your Traffic – As we wake up every morning, we are all seeking new ways to drive traffic to our site. I have not actually seen any marketer who is satisfied with the amount of traffic he drives. If you don’t have money to buy targeted web site traffic or build web site traffic from scratch, tracking and monitoring is the right way to go.
– Discover New Traffic Sources – An effective web site traffic tracking and monitoring make it very possible to discover new places that you are getting traffic from. That will allow you to refocus your efforts on those new sources.
Building a website is a never-ending project, one that continues to build over time. Try not to get overwhelmed with everything you need to do. Just focus on them one at a time and you will slowly develop an incredible website